Silversea has unveiled a new digital partnership designed to help travel advisors capture leads, boost visibility and convert inspiration into bookings with enquiries flowing directly to agents.
Silversea has partnered with travel technology platform Approach Guides to deliver a new, free marketing solution for Australian and New Zealand advisors, aimed at lead generation and online engagement.
For advisors, Silversea’s latest tech partnership highlights how luxury cruise brands are investing in smarter, agent-first digital tools that turn inspiration into owned leads while reducing the time and effort required to market premium product.
The Approach Guides platform provides each advisor with a private-label, co-branded Silversea website that acts as a personalised digital storefront.
It’s designed to improve your online findability while ensuring all client enquiries generated through the site are delivered directly to you.
Approach Guides enables agents to share up-to-date Silversea voyage and destination content across social media, email and other digital channels.
The content links back to your personalised Silversea website, allowing advisors full ownership of the customer relationship and ensuring a seamless and secure experience for both clients and agents.
Key platform features include a private-label Silversea website displaying each advisor’s contact details, direct delivery of enquiries and co-branded content continually updated by Silversea.
Beyond the core website, Silversea Approach Guides supports a range of personalisation and marketing extensions designed to help advisors deepen engagement.
These include social media extensions via the Rallio centralised social media management platform across Facebook, Instagram, LinkedIn and WhatsApp, QR codes, Mailchimp integration and one-to-one email marketing.
The new tech additions also complement Silversea’s existing Silversea Academy and Marketing Central agent tools.
Advisors already using Approach Guides report improved engagement, efficiency and lead quality along with stronger client trust driven by professionally branded content that keeps offers and pricing current.
Silversea notes that advisors also cite significant time savings due to the ability to share high-quality content quickly while ensuring enquiries flow directly back to them.
According to advisors, the platform makes it easier to market Silversea, personalise communications and convert interest into qualified leads without increasing workload.
Advisors can access Approach Guides here and register for Rallio at silversea.rallio.com
