From the white peaks of Park City and Deer Valley to the red rocks of Bryce and Zion National Parks, plus everything in between, Utah won’t let visitors rest too much. But isn’t that what the best destinations are like?
Mirroring the energy of the state, the Utah Office of Tourism and its partners were recently in Australia and New Zealand championing a part of the US with which many Aussies would not be familiar.
And that’s a shame, when you consider all the state has to offer like its historic cities, unrivalled skiing, and more natural attractions than you could discover in a year, led by the ’Big 5’ National Parks.
Joining the state tourism office on its visit down under were returning regional partners Greater Zion, Bryce Canyon, Kanab (Kane County), and Park City as well as first-time market visitors Moab (Grand County), Visit Salt Lake and Cedar City/Brian Head.
Utah Tourism said travel advisors and tour operators had responded positively to its B2B sessions in Sydney, Melbourne and Auckland.
On the agenda for the roadshow were updates around big tourism developments across the state including Open Sky Zion Yonder Escalante, Bryce Canyon Glamp & Camp, Evo Hotel Salt Lake City, The Gonzo Moab, and Camp Sarika Rocky Mountaineer Rockies to Red Rocks.
Utahans, we were told in Sydney, remained committed throughout the pandemic to the Aussie market, which is currently tracking five per cent ahead of its competitive set for returning international visitors.
Meanwhile, Utah is expected to more than double the US overall in terms of visitor spending growth, with a forecasted increase of 7.6 per cent for the state – compared to just three per cent for the US as a whole – by 2025 (relative to 2019 numbers).
For more information on Utah and its regions, check out visitutah.com