Travel advisors can leverage social media and online marketing assets to promote their services and skills as industry superheroes using free tools from Australia’s dedicated travel sector digital marketing agency, The Social Spider.
The ‘Travel agent to the rescue’ promotional campaign is designed to use and highlight the importance of booking trips through advisors to your clientele.
Advisors can use the eye-catching digital image tiles and accompanying text to show how you can save time and stress when booking travel and come to the rescue when things go wrong.
The Social Spider Director Samantha Patton has more than 30 years’ travel industry experience, ranging from an agent herself to product management, marketing and social media roles.
She said there was an urgent need for advisors, particularly smaller travel agents and businesses, to promote their importance in the face of AI technology and the high rate of people – especially younger generations – booking trips online.
“We know that selling yourself isn’t as easy as it sounds, so we’ve created a series of image tiles for agents to use for free to help them grab attention and garner understanding of how important a travel agent is when booking holiday,” she said.
“And yes, travel agents do often act as superheroes when it comes to organising travel and are there to assist people when trips don’t go as planned. They really do work wonders and it’s about time they were recognised for their expertise and talents.
“Travel agents really do give a lot of bang for people’s buck and our new ‘superhero’ images effectively highlight these powers,” she said.
Advisors can download the free marketing assets here.
For more info, head to thesocialspider.com.au
