Tauck has expanded its Approach Guides partnership to develop new technology that allows travel advisors to customise sales messages, group pricing and trip details on shareable, client-facing marketing pages and help increase group sales of river cruises.
The pre-built ‘Content Experiences’ marketing pages can be co-branded by advisors and personalised with your customers’ trip details to share with them via social media, email and other client comms.
Advisors only need to enter their email address to create a bespoke marketing page to send to clients.
It’s designed to streamline agent workloads with content-enhanced, customisable quotes in a high-quality, co-branded marketing format to increase sales volume.
The newest Content Experience is dedicated exclusively to promoting group sales of Tauck river cruises with more customisation options such as building in details specific to a select sailing, including itinerary info, departure dates, pricing and more.
Tauck Vice President of Global Sales & Reservations Steve Spivak explained that the first-of-its-kind sales tool addresses the increasing demand for group travel, particularly for river cruising.
“Our new technology is poised to revolutionise how our valued travel advisor partners sell this hot category, allowing them to be far more efficient, deliver an elevated class of service to their clients and earn more,” he said.
Approach Guides Co-Founder & CMO Jennifer Raezer added: “After launching with our trade solution broadly in September 2023, Tauck has worked with us to adapt the underlying technology to address the unique requirements of specific categories, most notably groups.”
“What Tauck is offering is the first of its kind. Groups-focused advisors and those looking to expand their groups business are going to love it.”
The service is available immediately for advisors selling groups on river cruises and will be rolled out to all group departures over the coming year.
Advisors can contact their Tauck Groups Sales executive for an exclusive invite to get started.
For more info, visit tauck.com.au
