Tourism WA and Tourism Council WA have a new tourism trade recognition program – The Dream Collective Western Australia – to celebrate the state’s top tourism operators and experiences and support them through marketing and promotional activity.
The Dream Collective Western Australia will showcase operators with a special focus on sustainable and inclusive visitor experiences aligned with the state’s ‘Walking On A Dream’ destination brand.
For travel professionals and travellers, the distinction will highlight WA Tourism Award winners and those making strides in sustainable and inclusive tourism experiences to add to itineraries.
The Dream Collective operators will benefit from additional Tourism WA marketing, including social media and website placements, an official program logo for promotional use and a tailored report highlighting areas for improvement.
To be eligible, operators must meet strict eligibility requirements and succeed in annual evaluations across criteria including customer reviews, website and online platforms, marketing and social media activity, training, accreditation and awards.
Tourism Council WA CEO Evan Hall said The Dream Collective prioritises the promotion of tourism businesses that have reached the highest standards in emissions reduction and accessibility.
Tourism WA Acting Managing Director Steph Underwood said the program will support Tourism WA’s development of a high-performing industry, a key pillar of the Western Australian Visitor Economy Strategy 2033 (WAVES).
“The Dream Collective supports WAVES’ goals of sustainability and inclusivity by promoting the development of environmentally conscious and inclusive tourism experiences and acknowledging the efforts of those leading in these areas,” she said.
Find out more at wadreamcollective.com
