Travel Agent Finder has launched a dedicated Canada Specialists page, partnering with Destination Canada to connect travellers with Platinum-level Canada experts and elevate advisor expertise at the moment of enquiry.
The new Canada Specialists page is designed to help travellers quickly identify and connect with certified Canada experts for trusted advice and bookings.
Developed in collaboration with Destination Canada, the consumer-facing page on the Australian travel advisor marketing platform spotlights the Canada Specialist Program and clearly explains the value of booking with a certified expert.
A clear call to action then directs users to a curated list of Australian travel advisors who have completed the highest level of Canada Specialist Program (CSP) training, positioning those agents front and centre for travellers actively seeking destination expertise.
For travellers, the benefits are framed in practical terms, from deeper destination insight to more confident planning for complex itineraries across Canada.
Travel Agent Finder Founder Anna Shannon said the Canada Specialists page was created to bridge a gap between how advisors market their expertise and how travellers understand it.
“As travel agents, we often use specialist logos and badges as a marketing tool, but are we really explaining what it means to travellers?” she said.
“Travellers are not on our platform looking for a bargain holiday package – they are actively searching for a specialist agent, and with that, they are seeking proof that the agent truly knows the destination and is the best fit for their needs.
“The Platinum Canada Specialist badge is a clear trust signal – it represents time invested in one of Australia’s best destination training programs, and we explain what that means, ensuring that credibility gives travellers the confidence they are craving before they even enquire.”
Destination Canada Director of Travel Trade in Australia Nathan McLoughlin said the collaboration reflects a shared commitment to advisor education and destination expertise.
“We’re proud to support initiatives that elevate destination expertise and help advisors stand out in a crowded marketplace. This new Canada Specialists page aligns perfectly with our commitment to empowering advisors and connecting travellers with professionals who truly understand Canada,” he said.
Alongside the consumer-facing benefits, the launch encourages Travel Agent Finder members who specialise in Canada to have their Platinum badge featured on the Canada Specialists page or to complete their Platinum-level Canada Specialist Program training.
Find out more at travelagentfinder.com.au
