Travel Agents and alcohol go together like cheese and wine, beer and pretzels, and – when the night gets on enough – like alcohol and anything! But what booze you drink says an awful lot about you…

Scan the room at any travel industry event, and what you’ll see is EVERYONE holding onto a glass of something – as if it were their safety blanket. But in a way, it kind of is.

First, it makes tedious, drawn-out product launches and updates tolerable, saving them from the perils of death by boredom. And second, it enables the propagation of the Travel Agent species, saving them from extinction!

Eww, but true…

Yep, alcohol is the lifeblood of the industry. But just as different people have different blood types, different Travel Agents prefer different booze, and that says a lot about them.

Don’t believe me? Then read on and see if it all clicks…


1. The beer guzzler



As a beer guzzling Travel Agent, you identify with the common man and don’t want to stand out from the crowd. Your style of consulting is to relate to your customer in the most down-to-earth way possible, and your self-depreciation wins you many fans and loyal clients. You’re just a good old bloke, you are!

Your preference for beer was no doubt forged through the attendance of many a buzz night and industry event, when, let’s face it, it was either beer or wine. These days, with the growing popularly of craft beer, you are now sharing the room with those hipster types from Student Flights and STA Travel. But still, if you were to be honest, you’d claim that a good old-fashioned draught beer tastes the best.


2. The refined wino



As a wino, err, I mean, a Travel Agent who enjoys the refined vines of reds and whites, you like to present the image of all class. And that image is, for the most part, pretty accurate – until the fourth, the fifth, or, god help us, the eighth glass. Then you’re something else entirely!

Without a doubt, you guys are the intellectuals of the Travel Agent pack, the more sophisticated bunch (unless you’ve had eight!). For some strange reason, wine drinkers are most likely to be owls, and your style of consulting will be to win them over with your vast superior knowledge and expertise.

Like the beer guzzlers, you don’t like to show off at work events, and enjoy the comfort of a vino in enthused conversation with your colleagues. And again, just like the beer guzzlers, you didn’t really have many options to choose from at industry events. But you’re totally cool with that, as the wines are usually pretty decent.


3. The spirit smasher



If you ever spot one of these Travel Agents in the crowd, back away – slowly – and do not, I repeat, do not indulge their request to buy you a drink. Because it can only end in one way: total black out, and possible next-day all-day nausea (trust me, I know what I’m talking about!).

These agents prefer a G&T or a Vodka/cranberry or just a few shots of that pink stuff over on the counter over there barman!

Now, spirit guides are the quite possibly the only ones who actually buy their drinks at industry events, which would make you think they’d drink responsible.

But. Hell. No. These guys slowly work up a fuzzy state of drunkenness until its FREE SHOTS time (an inevitable occurence), and then they sky-rocket to the moon, only to return the next day to the office dishevelled, quite possibly in the same clothes, and probably still drunk.

But damn, these guys are the life of the party! They’re also your peacocks back at the office – that’s when they haven’t called in sick!

What booze is your poison? Do you agree with our analysis? Let us know in the comments below.