Travellers Choice has achieved unanimous membership satisfaction for the third consecutive year, maintaining a 100 per cent benchmark for ‘satisfied’ or ‘more than satisfied’ from the network’s agent members.
The 2025 Member Survey racked up another perfect score for the annual review with participants overwhelmingly positive in their evaluation of Travellers Choice services for the third year in a row.
In particular, advisors singled out the company’s communication strategy, preferred suppliers, marketing support and annual conference.
Another highlight of this year’s Member Survey was reaching a Net Promoter Score (NPS) of 90 per cent.
Travellers Choice Managing Director Christian Hunter said the 100 per cent result shows the group is succeeding to deliver “the services members need when they need them” with quality support.
“The unrivalled connection we have with our members ensures we understand the most pressing challenges they face and as an organisation, we have the skills and flexibility required to continually find ways to help them overcome those challenges,” he said.
“When it comes to customer loyalty, our NPS score once again places Travellers Choice among an elite group of Australia’s most trusted and respected companies.”
The 2025 Member Survey also surfaced key pain points for members with ongoing recruitment difficulties ranked as the main problem for agency owners.
Travellers Choice has introduced ProStart, a new online agent training program to fast-track entry for those new to the travel industry, among other initiatives.
“There is no silver bullet to the recruitment challenge because so many experienced people left during the pandemic that, as an industry, we are now effectively rebuilding from the ground up,” Hunter said.
“Now available to our members free of charge, the program cuts the time required for new recruits to become assets to a member’s business, while alleviating critical time and cost pressures on agency managers.”
Find out more at travelagentschoice.com.au
