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Travellers Choice adapts new membership tiers to retail travel changes

Travellers Choice has revamped its membership model to offer more choice and flexibility for independent travel businesses that reflect the changes that have impacted the retail travel industry over the past two years.

Travellers Choice has revamped its membership model to offer more choice and flexibility for independent travel businesses that reflect the changes that have impacted the retail travel industry over the past two years.

The three new membership packages – Activate, Elevate and Accelerate – provide different levels of business services and financial benefits for travel businesses at varying stages of growth.

Activate is ideally suited to home-based businesses or start-up entrepreneurs with a selection of essential support services and the option to activate additional services if required by purchasing service bundles.

Elevate is Travellers Choice’s new full-service offering for businesses that want to elevate their operations by taking advantage of a complete suite of exclusive tools, products and services, while Accelerate membership is tailored to high-turnover, fast-growing businesses that want to accelerate the return on sales through a transparent and predetermined remuneration structure.

Travellers Choice members are free to move between packages at any time and will continue to be shareholders in the company and receive preferred supplier at-source commissions and overrides.

Managing Director Christian Hunter says the move to multiple membership options recognised the opportunity to adapt membership arrangements to ensure Travellers Choice offers independent travel businesses more choice and greater flexibility.

Travellers Choice SMG L R Nicola Strudwick GM Sales Christian Hunter MD and Robyn Mitchell GM Marketing
Travellers Choice’s Nicola Strudwick (GM Sales), Christian Hunter (MD) and Robyn Mitchell (GM Marketing).

“As always, Travellers Choice’s primary focus is on supporting our members to grow their businesses,” Mr Hunter said.

“Our new agile membership structure does that by giving members greater flexibility in terms of how they engage – now and into the future – with our unrivalled suite of sales and marketing services and team of business development managers.

“I am confident that our new approach will resonate strongly with the broad range of businesses – from home-based operators to multi-location and high-turnover businesses – looking to activate, elevate or accelerate their business.”

Travellers Choice recently expanded its online booking platform, TC One, to provide more products and cash-back incentives for members.

To find out more, visit travelagentschoice.com.au