Visit USA has launched its redesigned website, visitusa.org.au, a dedicated resource created to assist Australian travel agents. The new platform consolidates essential information on U.S. destinations, attractions, and services, aiming to make selling U.S. travel more efficient and accessible.
This update provides agents with tools to stay informed and confident while navigating the needs of their clients. Let’s dive into what makes this platform an important addition to an agent’s toolkit.
A comprehensive resource for U.S. travel
The redesigned website offers a directory of destinations and travel services represented by Visit USA members.
One of the standout features of the website is its expanded Member Profile section. Each profile acts as a one-stop-shop for specific destinations or services, containing:
- Rich visuals: Videos and high-resolution images to enhance destination pitches.
- Training materials: On-demand webinars and documents tailored to help agents learn and grow.
- Real-time updates: The latest news, promotions, and developments to ensure accuracy.
- Brochures and contact details: Easily accessible tools to connect agents with the right representatives.
The website’s layout has been carefully designed with ease of use in mind. Agents can navigate the platform quickly to locate Member Profiles, training resources, or updates without unnecessary clicks or complex menus.
The simplified design makes it a practical solution for time-poor professionals. Its clear structure allows users to find the information they need, even in the middle of a busy workday.
Caroline Davidson, President of Visit USA Australia, describes the platform as “purpose-built to support Australian travel agents, making it easier to find, understand, and recommend diverse U.S. destinations and experiences”. By centralising this information, the site eliminates the need for scattered searches and outdated documents, providing agents with a reliable resource to draw upon.
“We believe this platform will be a valuable resource, empowering agents to help travellers make informed, inspired choices.”
Training opportunities
The platform also includes a focus on professional development, offering flexible, on-demand training materials. With industry demands constantly evolving, agents now have the chance to enhance their expertise at a time and pace that suits their busy schedules.
These resources are especially useful for those looking to expand their knowledge of lesser-known destinations or keep up with trends in popular travel spots. The addition of webinars allows agents to dive deeper into key selling points or specific niches, equipping them with insights they can apply directly in their work.
Real-time information
The redesigned website ensures that agents have access to the latest updates from Visit USA members. These updates include product launches, special promotions, and new services, all easily accessible within Member Profiles.
This feature simplifies the process of staying informed and ensures agents can respond quickly to client queries or incorporate the latest trends into their recommendations. For example, an agent looking to suggest a winter holiday in Colorado can find updated packages or promotional offers directly through the site.
But the new Visit USA website positions itself as more than just an information repository. It’s a dynamic hub that connects agents to U.S. destinations, supports professional development, and keeps users informed with real-time updates.
A sneak peek at Visit USA Expo 2025
In addition to the launch of its redesigned website, Visit USA is gearing up for another highly anticipated event: the Visit USA Expo 2025, running from 17-20 February 2025. This annual gathering has become a must-attend occasion for Australian travel agents, offering a chance to deepen their knowledge of U.S. travel destinations, connect with industry experts, and discover the latest trends in U.S. tourism.
Building on the success of the Visit USA Expo 2024, which drew an enthusiastic turnout of Australian travel professionals keen to deepen their expertise, the event delivered valuable opportunities across several major cities. Highlights included engaging presentations, dynamic networking sessions, and direct interactions with representatives from a diverse range of U.S. destinations and travel brands. Attendees praised the Expo for its emphasis on in-person connections and its practical, hands-on approach to learning.
