Content creator platform Zoku Travel kicks off its first-ever partner campaign with Los Angeles Tourism & Convention Board on 29 January 2024 with Aussie influencers Tegan Raymont (@teganphillipa) and Nathan Landers (@itsnedkelly) showcasing their experiences and hotel stays – bookable via the website.
Launched in 2023, Sydney-based Zoku Travel is a content creator-owned-and-operated platform that allows influencers to establish shopfronts to monetise their reach and distribute bookable travel.
Zoku Travel’s technology provides creators, such as travel advisors, with the tools, margins and travel products to launch their own online travel business.
Each creator shopfront is enabled with its own booking engine with more than 600,000 accommodation options (via HotelBeds and Agoda) available globally along with Top Stays –personally curated hotels and Guides – multi-day packages.
Zoku Travel manages the payment processing and offers 24/7 customer service for all travel bookings.
As part of the collab, tourism partners receive direct attribution of a creator’s travel sales on top of the content generated and engagement from their social media accounts.
Zoku Travel Co-CEO & Co-Founder Vanessa Richards said the company’s first partnership will mark a historic moment in the industry and what it means to be a travel advisor.
“Zoku Travel is thrilled to join forces with the Los Angeles Tourism & Convention Board to bring our creators’ LA travel experience to travellers around the world,” she said.
“Our partnership marks the beginning of a new era in travel where creators take centre stage. Not only in shaping the narrative of travel exploration and discovery but also in its distribution.”
Los Angeles Tourism & Convention Board CMO Don Skeoch said: “We are proud to be the first partner of Zoku Travel in this trailblazing initiative.”
“Los Angeles is a city that thrives on creativity and this collaboration perfectly aligns with our mission to showcase the diverse and dynamic experiences our city has to offer.”
Find out why Aussies love LA (and are visiting in increased numbers) here.
For more info, head to zokutravel.com
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