What exactly is it about this little slice of Mexico that has Aussies booking? It’s that easy access, good food and natural wonders that has Los Cabos climbing up the Aussie holiday agenda.
Last year, close to 8,000 Aussies made their way there, according to Los Cabos Tourism. 8,000 Aussies! Would you have guessed it?
The destination’s Managing Director Rodrigo Esponda told KARRYON that visitation from Australia is on the rise as is destination awareness.
“Australia is currently our third top international market after the USA and Canada, but of course, we always have room for more Australians,” he said.
“Given there are over a million visiting the USA every year and we are located so close to the West Coast, we believe there is opportunity for much more growth from this market.”
Rodrigo Esponda, Los Cabos Tourism Managing Director
So why does he believe the destination is such a great fit for Aussies?
It’s located just a two hour flight from Los Angeles International for starters.
“We are still educating Australians on just how easy it is to get to Los Cabos,” Esponda admitted. “It’s easier than NYC.”
Food is also a drawcard for Aussies with Los Cabos home to organic farms and a large number of restaurants. Some are run by Michelin-starred chefs like Sidney Schutte in the Grand Velas resort and Manta Restaurant by Enrique Olvera in The Cape Hotel.
It is also known for its natural offerings which Esponda believes resonates particularly well with the Australian market.
“We know Australians also love the outdoors and experiencing nature,” he said.
In Los Cabos, it is possible to see different species of whales from November to April or even swim with whale sharks near La Paz, about a two hour drive away.
Cabo Pulmo, considered one of the world’s best protected reefs and described by Jacques Cousteau as the “aquarium of the world”, is also close by.
Esponda was in Australia last month on a sales mission accompanied by seven hotels and a destination management company which travelled to Sydney, Brisbane and Melbourne.
“Next year, we expect to see this number increase even further in a demonstration of just how important Australian travellers are to our destination,” he said.
“We met some fantastic people and there are huge opportunities for growth through partners that we intend to capitalise on.”
READ: One really wrong assumption everyone makes about Los Cabos
READ: 5 reasons why Los Cabos is so hot right now
READ: 7 hidden gems in Los Cabos for you to discover