Michael Buble
Michael Buble

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A Pretty Good Plan D: Dunedin's Brilliant New Marketing Campaign

International travel is (sadly) so last year and Dunedin has made this sad but true statement, brilliant, imaginative, and hilarious with the Kiwi city's new campaign to visit as a 'plan D'.

International travel is (sadly) so last year and Dunedin has made this sad but true statement, brilliant, imaginative, and hilarious with the Kiwi city’s new campaign to visit as a ‘plan D’.

With the Trans-Tasman bubble excitement running through our veins, we are quite literally counting down the days until we can visit beautiful New Zealand.

And while we wait, we totally welcome more fun-filled destination campaigns like this one, to fuel our wanderlust even more.

https://www.facebook.com/DunedinNZ/posts/10158006206905090

Cheers to the creative genius’ who made these and put a big smile on ours, and many other peoples faces over on Facebook!

“It’s like Bali, but with wetsuits”

Dunedin

In the words of the friendly folks over Dunedin NZ, “you might not be going where you hoped, but the good news is, you get to come to Dunedin”.

Craving the turquoise waters and beautiful white sands of Bali? No worries, the small seaside town of Brighton has you covered. It’s a tad colder than Bali however, so bring a 7mm wettie for the ride!

Dunedin

Wishing you were in Edinburgh, immersed in history, exploring a majestic castle surrounded by 14-hectares of lush garden and grounds? Guess what, Larnach Castle in Dunedin is a great plan D!

The undeniable beauty of the site high above the harbour is complemented by the fascinating stories of the Victorian castle’s skilled creators, those who lived there, and its rediscovery and restoration.

Dunedin

Egypt’s ancient pyramids have nothing on these two pyramids, found at Ōkia Reserve.

New Zealand don’t like to brag, but these awe-inspiring features were formed millions of years ago during the active birth of Rakiriri, the long-extinct volcano on which Dunedin is built. 

Pretty cool, hey?

Take a wander down the track that leads to the top of Te Mātai o Kia, and admire outstanding views of the reserve and its coastline. Signs of Māori occupation have been found in a cave at its base, too.

So not heading to Egypt this year? Don’t stress, you can get your fix in Dunedin!

Dunedin

Okay, so Africa might be off the list, but you know what? Allans Beach is a peaceful, scenic beach with an array of visiting wildlife.

You could even pack a picnic and narrate David Attenborough style, to really get in the safari mood!

Seriously though, how beautiful is Dunedin? I know I’ll be visiting this Indonesians/Scottish/Egyptian/South African paradise in a heartbeat!

C’mon the bubble!

https://www.instagram.com/p/B_J6VrnJhF7/?utm_source=ig_web_copy_link

Click here for more information.

READ: Trans-Tasman Bubble Set To Start In Jun, Jul, Aug, Sep, Oct, Nov, Dec… 2021