A Pretty Good Plan D: Dunedin's Brilliant New Marketing Campaign

International travel is (sadly) so last year and Dunedin has made this sad but true statement, brilliant, imaginative, and hilarious with the Kiwi city's new campaign to visit as a 'plan D'.

International travel is (sadly) so last year and Dunedin has made this sad but true statement, brilliant, imaginative, and hilarious with the Kiwi city’s new campaign to visit as a ‘plan D’.

With the Trans-Tasman bubble excitement running through our veins, we are quite literally counting down the days until we can visit beautiful New Zealand.

And while we wait, we totally welcome more fun-filled destination campaigns like this one, to fuel our wanderlust even more.

International travel is so last year.You might not be going where you hoped, but the good news is, you get to come to Dunedin NZ.

Posted by Dunedin NZ on Wednesday, May 27, 2020

Cheers to the creative genius’ who made these and put a big smile on ours, and many other peoples faces over on Facebook!

“It’s like Bali, but with wetsuits”

Dunedin

In the words of the friendly folks over Dunedin NZ, “you might not be going where you hoped, but the good news is, you get to come to Dunedin”.

Craving the turquoise waters and beautiful white sands of Bali? No worries, the small seaside town of Brighton has you covered. It’s a tad colder than Bali however, so bring a 7mm wettie for the ride!

Dunedin

Wishing you were in Edinburgh, immersed in history, exploring a majestic castle surrounded by 14-hectares of lush garden and grounds? Guess what, Larnach Castle in Dunedin is a great plan D!

The undeniable beauty of the site high above the harbour is complemented by the fascinating stories of the Victorian castle’s skilled creators, those who lived there, and its rediscovery and restoration.

Dunedin

Egypt’s ancient pyramids have nothing on these two pyramids, found at Ōkia Reserve.

New Zealand don’t like to brag, but these awe-inspiring features were formed millions of years ago during the active birth of Rakiriri, the long-extinct volcano on which Dunedin is built. 

Pretty cool, hey?

Take a wander down the track that leads to the top of Te Mātai o Kia, and admire outstanding views of the reserve and its coastline. Signs of Māori occupation have been found in a cave at its base, too.

So not heading to Egypt this year? Don’t stress, you can get your fix in Dunedin!

Dunedin

Okay, so Africa might be off the list, but you know what? Allans Beach is a peaceful, scenic beach with an array of visiting wildlife.

You could even pack a picnic and narrate David Attenborough style, to really get in the safari mood!

Seriously though, how beautiful is Dunedin? I know I’ll be visiting this Indonesians/Scottish/Egyptian/South African paradise in a heartbeat!

C’mon the bubble!

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Today’s 3×3 features @pieternzpics⁣⁣ ⁣⁣ Tell us about your favourite #dunnerstunner image (pic 1).⁣⁣ 𝘐 𝘵𝘰𝘰𝘬 𝘵𝘩𝘪𝘴 𝘴𝘶𝘯𝘴𝘦𝘵 𝘴𝘩𝘰𝘵 𝘰𝘷𝘦𝘳 𝘈𝘭𝘭𝘢𝘯𝘴 𝘉𝘦𝘢𝘤𝘩 𝘢𝘯𝘥 𝘏𝘰𝘰𝘱𝘦𝘳𝘴 𝘐𝘯𝘭𝘦𝘵 𝘣𝘢𝘤𝘬 𝘪𝘯 𝟸𝟶𝟷𝟻. 𝘛𝘩𝘦 𝘱𝘩𝘰𝘵𝘰 𝘳𝘦𝘢𝘤𝘩𝘦𝘥 𝟿𝟿.𝟺% 𝘱𝘰𝘱𝘶𝘭𝘢𝘳𝘪𝘵𝘺 𝘰𝘯 𝘱𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘺 𝘸𝘦𝘣𝘴𝘪𝘵𝘦, 𝟻𝟶𝟶𝘱𝘹 𝘸𝘪𝘵𝘩 𝘰𝘷𝘦𝘳 𝟷𝟶𝘒 𝘷𝘪𝘦𝘸𝘴.⁣⁣ ⁣⁣ What’s getting you through this lockdown period?⁣⁣ 𝘛𝘩𝘦 𝘧𝘢𝘤𝘵 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘭𝘪𝘷𝘦 𝘪𝘯 𝘱𝘢𝘳𝘢𝘥𝘪𝘴𝘦 𝘩𝘦𝘳𝘦 𝘪𝘯 𝘋𝘶𝘯𝘦𝘥𝘪𝘯 𝘢𝘯𝘥 𝘐 𝘤𝘢𝘯 𝘫𝘶𝘴𝘵 𝘭𝘰𝘰𝘬 𝘰𝘶𝘵 𝘰𝘧 𝘮𝘺 𝘸𝘪𝘯𝘥𝘰𝘸 𝘢𝘯𝘥 𝘵𝘢𝘬𝘦 𝘴𝘰𝘮𝘦 𝘴𝘩𝘰𝘵𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭 𝘖𝘵𝘢𝘨𝘰 𝘏𝘢𝘳𝘣𝘰𝘶𝘳 𝘰𝘯 𝘢𝘯𝘺 𝘥𝘢𝘺.⁣⁣ ⁣⁣ What’s the first thing you’re going to do when the lockdown is over?⁣⁣ 𝘎𝘰𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢 𝘣𝘦𝘦𝘳 𝘢𝘵 𝘵𝘩𝘦 𝘌𝘴𝘱𝘭𝘢𝘯𝘢𝘥𝘦 𝘢𝘵 𝘚𝘵 𝘊𝘭𝘢𝘪𝘳 𝘢𝘯𝘥 𝘴𝘢𝘺 𝘩𝘪 𝘵𝘰 𝘢𝘭𝘭 𝘰𝘧 𝘵𝘩𝘦 𝘋𝘶𝘯𝘦𝘥𝘪𝘯𝘪𝘵𝘦𝘴 𝘤𝘰𝘮𝘪𝘯𝘨 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘣𝘣𝘭𝘦𝘴!⁣⁣ ⁣⁣ #dunedinnz #stayathome⁣⁣

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