The best of destination Britain will be on show this September as Britain’s National Tourist Agency, VisitBritain prepares to host its first travel trade mission to Australia since 2016. Led by VisitBritain Chairman, Nick de Bois, the travel trade mission will bring together around 35 British suppliers for a week-long roadshow across Sydney, Melbourne and Brisbane from 9 to 13 September 2024.
Across the course of the five-day mission, Australian travel buyers will have the chance to connect with leading British tourism suppliers to learn about the latest products and innovations on offer from across Britain’s tourism industry. Buyers will be able to participate in one-to-one business appointments during the day, whilst in the evenings, travel agent training and networking events will take place. Please note places are limited and subject to approval, we are allowing multiple attendees per company, subject to availability.
The British suppliers, many of whom are visiting Australia for the first time, include hotels, visitor attractions, destination management companies as well as tour and sightseeing operators. From Alnwick Castle in England’s North East, Liverpool Football Club Experiences, Historic Royal Palaces and ABBA Voyage in London to VisitScotland, Visit Birmingham & West Midlands, Visit West (Bath & Bristol), Visit Lake District and Experience Oxfordshire – to name a few – the Australian travel trade industry will have a chance to hear firsthand from a variety of British suppliers spanning the length and breadth of the nations and regions.
