To help launch the “next chapter” in the brand’s evolution, more than 400 Flight Centre leaders gathered for the first time since 2019 in Brisbane. That’s what we call painting the town red.
As well as planning for the brand’s future, leaders celebrated Flight Centre’s wins – and there have been quite a few in recent times.
Global Flight Centre brand managing director Andrew Stark said there were many reasons to be excited about the event, held last weekend.
“There was a huge buzz in the air, not just because we hadn’t gathered for so long but because I think there’s a lot of excitement about the next chapter that’s opening up for the Flight Centre brand,” Stark said.
“Our culture is alive and thriving. Our people, suppliers and customers are pivotal to our success. It’s been four years since we’ve had a leadership gathering of any kind and it’s all thanks to our customers that we are back.
“With more air routes opening up and airlines nearing pre-pandemic capacity, Flight Centre brand is eager to soar ahead providing customers with what we’re most famous for – flights.”
Channel surfing
Stark also talked up the brand’s enhanced omni-channel offering, which represents a win/win for customers and the business.
“Flight Centre’s shift from old retail to new retail is all about offering customers the convenience of booking flights, holidays and other travel products both online and in-store, while at the same time providing them with our collective years of travel experience and expertise,” he added.
“It’s the quality of this omni-offering which is making the Flight Centre brand truly unique.”
Stark recently called the boom in travel advisor business the “Renaissance of the travel agent”.
Last week, Flight Centre Travel Group inked a major deal with Cruise Lines International Association (CLIA) that aims to boost cruise industry know-how and “significantly” grow business across the group.
Read our in-depth interview with FCTG Global Leisure CEO James Kavanagh.
Plus, read our wrap of FCTG’s Flichella 2023 music festival, which took place last Saturday.
For more information on FCTG, click here.
