Hyatt Hotels will more than double its presence in Vietnam from four to 10 hotels with the addition of six Wink properties rebranded as Unscripted by Hyatt, also marking the upscale brand’s first global debut outside the US.
The Vietnam-based Wink Hotels brand, part of the Indochina Kajima joint venture and operating since 2021, joins Unscripted by Hyatt’s collection of independent hotels with local character, expanding the hospitality giant’s footprint into new destinations, including Can Tho, Tuy Hoa and Hai Phong.
Unscripted by Hyatt, which currently features two US hotels – The Forester Hotel in Illinois and newly added Latitude Suites Tinton Falls in New Jersey – is designed to be flexible and conversion-friendly.
For independent hotels like Wink, this means tapping into Hyatt’s global scale and systems, including the World of Hyatt loyalty program, while preserving its “Made in Vietnam” identity.
Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre and Wink Hai Phong Centre will rebrand as Unscripted by Hyatt with a new location, Wink Hanoi Westlake, to open in late 2026.
The seven Wink properties add more than 2,000 rooms across Vietnam in cities and emerging coastal and cultural hubs.
Hyatt APAC President Greater China & Growth Stephen Ho said the strategic agreement with Indochina Kajima and Wink will expand Hyatt’s brand presence in Vietnam.
“The Unscripted by Hyatt brand is an ideal match for the modern, tech-savvy and social-centric ethos of Wink. We are thrilled to bring this fresh, adventurous brand to a new generation of Vietnamese travellers and international guests,” he said.
Wink CEO Michael Piro said: “Wink was built on the belief that Vietnamese travellers deserve design-forward, tech-enabled hotels that don’t compromise on personality.”
“Joining the Unscripted by Hyatt brand allows us to scale that vision while staying true to what makes Wink different: our contemporary ethos, sustainable DNA and modern Vietnamese style with nostalgic touches.”
For more info, head to hyatt.com
KARRYON UNPACKS: The addition of Vietnam’s Wink Hotels under the Unscripted by Hyatt banner highlights the region’s rising influence in global hospitality and caters for the growing demand for flexible, locally infused, mid-upscale hotel experiences in this popular destination.
