The Globus family of brands has unveiled a new face for its affordable travel brand Cosmos. It includes a fresh, modern logo and the new tagline Adventure is Knocking.
Managing Director Australasia of the Globus family of brands Gai Tyrrell said Cosmo’s new look and feel confirmed their continued commitment to the brand.
“We’re celebrating the unparalleled and attainable access to the world’s greatest ‘wow’ moments that travellers can experience on a Cosmos escorted tour,” she said.
“The reason we travel is to discover new sights, experiences and sensations. The idea that ‘adventure is knocking’ captures the excitement and possibilities that travel brings.”
Managing Director Australasia of the Globus family of brands Gai Tyrrell
With value-minded touring holidays in 67 countries across six continents, Cosmos opens up the possibility of travelling more frequently and easily than could be achieved otherwise.
For agents, Cosmos is perfect for clients looking for a travel adventure without the hassle or expense of organising it independently.
“Our travel agent partners tell us that escorted touring holidays are more relevant and appealing today than ever before,” Gai said.
“With an expert Tour Director and Local Guides to enrich the whole experience, we pride ourselves in bringing the world’s adventures within reach.”
New sales toolkits and materials will be distributed to agents to support the refreshed brand position.
The move coincides with the launch of the 2020 North America programme and brochure, featuring three brand new tours Grand Alaskan Adventure; Western Canada with Inside Passage; and Exploring the Eastern Seaboard.
- READ: Globus unveils a personalised tour style called ‘Cosmos Lite’
- READ: Celebrating 90 years with no sign of slowing down
- READ: Meet Gai Tyrrell, MD Australasia of Globus
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