When it comes to tongue-in-cheek onboard safety briefings, Air New Zealand does not disappoint with a stellar line-up of stars from Bear Grylls to the cast of the hobbit.

Today the kiwi carrier has launched a brand new safety video which sees the airline rebranded as Air All Blacks.

The rugby-themed clip starring All Blacks Head Coach Steve Hansen and Captain Kieran Read supports the team as they prepare for Japan next month.

As we shared earlier this week, the clip also stars Suits actor Rick Hoffman who plays lawyer Louis Litt in the popular American series. Check out the new video below.

Its marks the ten-year anniversary of the airline’s unique take on safety videos, and in true Air New Zealand style, the latest video manages to poke some Kiwi fun along the way.

Let’s look back at some of Air New Zealand’s best hits.


Safety in Hollywood

The famous 2016 safety video which explores what happens when Rhys Darby calls Anna Faris to be in the new Air New Zealand safety video.

It results in a blockbuster production filmed at Warner Bros. Studio in Los Angeles filled with suspense, drama, romance AND of course safety…. lots of safety.


Men in Black

It’s hard to top the in 2015 when time Air New Zealand teamed up with Sony Pictures, the All Blacks and a couple of intergalactic creatures.


Betty White -Safety Old School Style

This 2013 smash hit sees Golden Girl Betty White prove age is just a number as she gives us the old school version of Air New Zealand’s in-flight safety.


Safety in Paradise

Do you remember this beauty from 2014? The airline joined up with sports illustrated with some of the biggest names in modelling.

It was dubbed “the world’s most beautiful safety video”. Set in the idyllic Cook Islands the video was designed to drive more traffic on its Auckland to Rarotonga route.