Aussies have once again shown their love for Air New Zealand with the Kiwi carrier taking out the top spot in the Reputation Institute’s annual Australia Corporate Reputation Index for the second year running.
This landed the carrier ahead of Aussie airlines Qantas and Virgin Australia which indexed third and fourth respectively.
Air New Zealand also trumped well-known home grown companies such as Toyota, Apple and Nestle.
“Clearly, Australians have embraced our warm service, innovative products and our distinctive brand, as brought to life here in Australia”.
Air New Zealand General Manager Australia Kathryn Robertson.
The Australia Corporate Reputation Index study measures Australians’ attitudes to our top 60 companies on seven drivers of reputation (products and services, innovation, workplace, citizenship, governance, leadership, and financial performance.
Air New Zealand General Manager Australia Kathryn Robertson said Air New Zealand had successfully engaged with an Aussie audience though their artificial intelligence powered chat bot Oscar and their award-winning Bryan Brown voiced Dave the Goose marketing campaign.
Another way they have won Aussies over is through their $100 million lounge investment program which has transformed customer spaces in Melbourne, Sydney, Brisbane and Perth
“We’re thrilled to continue to be held in such high regard,” she went on to say.
Earlier this month Air New Zealand announced an enhanced Tasman schedule after announcing that it will end its seven-year alliance with Virgin Australia later this year.
From the end of October, Air New Zealand will offer 15% more seats across the Tasman year on year, including two new routes (Brisbane-Wellington and Brisbane-Queenstown) from December.
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