The Hobbit, Lord of the Rings, Sports Illustrated and now surfing. Air New Zealand is moving out of the fantasy world and into the ocean for its newest video.
Featuring some of the world’s greatest surfers, this is the airline’s latest creative film designed to keep passengers engaged during the safety briefing.
Dubbed the ‘Surfing Safari’, the video features 2014 world champion Brazilian Gabriel Medina, three time world champion Australian Mick Fanning, American big wave legend Laird Hamilton, popular American surfers Alana Blanchard and Anastasia Ashley plus some of the greatest surfing talent from Asia and New Zealand.
According to Air New Zealand’s Head of Global Brand Development, Jodi Williams, using creative videos not only keeps guests safe during the flight, but also drives tourism to and from New Zealand.
For example, he says the two Hobbit-inspired videos were great at showcasing New Zealand as a destination, while the Sports Illustrated video, which was shot 18 months ago in the Cook Islands boosted tourism to the island nation.
Now the airline is hoping to do the same for Australia and Brazil, by showcasing the two destinations along with New Zealand in the new surf video.
Reigning men’s surfing world champion Gabriel Medina praised Air New Zealand for choosing surfing as the theme for its next safety video.
“It has been terrific to showcase a handful of these with some of the greatest surfers of all time. It’s been an epic experience.”
Gabriel Medina
Also featured in the new video is Sports Illustrated model and American big-wave surfer Anastasia Ashley.
Sports Illustrated’s Executive Director, Experiential Media Hillary Drezner said it was a no brainer to take part in another safety video with Air New Zealand – the magazine previously worked with Air New Zealand for its ‘Safety in Paradise’ video (mentioned above).
Check out the video above a let us know what you think.
To celebrate the launch of Surfing Safari Air New Zealand is giving online viewers of the video the chance to win a trip for two to Los Angeles, California including a two hour surf lesson on Malibu beach with legendary big wave surfer and star of Surfing Safari Laird Hamilton.
Visit The Flying Social Network here for more information and to enter.
