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Armani Business Class anyone? Etihad launches world-first partnership

Etihad Airways, in partnership with Armani/Casa, has today announced a new collab called ‘The Constellation Collection’ inspired by the stars to set new benchmarks for the aviation industry.

Etihad Airways, in partnership with Armani/Casa, has today announced a new collab called ‘The Constellation Collection’ inspired by the stars to set new benchmarks for the aviation industry.

Launching onboard in December 2022, the Abu Dhabi-based airline says the new partnership creates “a unique vision for Etihad’s premium offering, exclusively designed with celebrated designer Giorgio Armani.”

Offering a ‘beyond Business’ experience for Etihad’s guests, the range is embellished with a unique geometric pattern that subtly adorns the collection.

Etihad x Armani Casa

The collection includes a new dining service featuring ceramics, glassware, cutlery and serving ware, as well as premium textiles for a completely luxurious inflight experience.

Tony Douglas, Group Chief Executive Officer, Etihad, said: “Today we unveil a completely new and elevated way to fly with Etihad Airways—an experience defined by our Emirati heritage yet shaped by a clear vision for our future. Known globally for its Italian luxury and elegance, Armani/Casa is the ideal brand partner to create an unparalleled level of bespoke service and refinement for our guests.”

Redefining Business class travel

etihad airbus a350 1000 business class door open
Etihad Business Studios on the A350-1000

The dining service features refined silhouettes with elevated contemporary finishes, mixed materials and embossed patterns. The airline says the use of multiple textures represents the cultural diversity of the UAE.

The colour palette reflects the surroundings of Abu Dhabi; dark green inspired by the region’s date palm trees, aquamarine representing the beauty of the mangroves and slate to symbolise the modernity of the iconic Abu Dhabi skyline.

Etihad says the collection is designed in line with the airline’s commitment to sustainability.

Durable, high-quality materials and innovative designs have reduced equipment weight by up to 10%, resulting in less fuel burn and fewer emissions.

The premium textiles range brings together one of the world’s most renowned luxury lifestyle brands with premium materials for the ultimate rest.

A matching pillowcase and duvet set feature Armani/Casa signature designs to further enhance the Business class turn-down experience.

Guests on longer flights will also benefit from the airline’s new innovative memory foam mattress, providing additional comfort to the fully-flat bed in Business.

To find out more, head to etihad.com/BeyondBusiness