Cathay is sharpening-up its look at 32,000 feet with new aircraft livery which the carrier says pays homage to its home city and ‘well travelled’ customers.
Unveiled today and rolling out progressively onto all aircraft, the livery is a continuation of the Cathay Pacific brand identity refresh which commenced last year.
The new paint job comprises of three key design elements including the incorporation of the updated and streamlined brushwing, which was launched in October 2014.
Other features on the livery are the simplification of the colour palette to Cathay Pacific green, grey and white; and a more prominent display of the Cathay Pacific name and brushwing.
Updates are most evident on three areas of the aircraft: the nose, the fuselage and the tail.
The new Airbus A350 series will be the first fleet to launch with the new livery. However, the airline’s existing fleet will be repainted with the new livery as aircraft go through their normal maintenance schedule over the next five years, with some 150 aircraft getting the new look in total.
Cathay Pacific Chief Executive Ivan Chu said staff believe the new livery represents the carrier’s journey into the future and celebrates the things achieved over the past seven decades.
“The livery is a vital part of our brand image – a symbol of the company’s values displayed on our most important physical asset.”
Ivan Chu, Cathay Pacific Chief Executive
“The livery represents Cathay Pacific in and out of Hong Kong and every time our aircraft take off or touch down in our network of destinations around the world.”
In recent years, Cathay Pacific has made huge investments in new aircraft and new products to provide a rewarding experience for its customers.
The airline has also worked hard to build Hong Kong’s position as one of the world’s great aviation hubs, growing its network and building connectivity to oil the wheels of commerce, tourism and trade.