After nearly 26 years of flying, SilkAir has revamped its inflight uniforms for the fourth time, with bold colours and chic designs.
Unveiled this week, the airline said changes embody the airline’s professional image and its ongoing commitment to ensuring the brand remains relevant at all times.
The new uniforms will start rolling out on all flights on 15 April this year.
What to expect?
The new one-piece uniforms comes in two variations – an aqua-blue for junior crew and a plum-red version for senior crew.
Both variations of the uniform are accompanied by a dark blue skirt, creating deeper synergies with the image of SilkAir’s parent company, Singapore Airlines.
The airline says the interplay of bright and dark colours creates a classy appeal that pairs with a touch of vibrancy to reflect a youthful liveliness that customers can expect.
At the same time, an asymmetric neckline gives a polished and refined look with a touch of modernity and style.
Commenting on the new look, Leslie Thng, Chief Executive of SilkAir said uniforms are a representation for the airline’s brand and its warm service.
“This uniform change marks a milestone for us as we present a look that further aligns with our role as the regional wing of Singapore Airlines.”
Leslie Thng, SilkAir Chief Executive
“The new design captures exactly what our brand stands for today – a blend of style and sophistication with a touch of modernity consistent with the changing times. It symbolises our goal of making every point of our customers’ experiences on-board an absolute ‘Joy to Fly’.”
The new uniform collection was created by local fashion designer, Alexandria Chen, a NAFA graduate who established her namesake collection, “Alexandria Chen” in 2012 and has designed uniform collections for various established hospitality brands.
The latest uniform design marks SilkAir’s fourth uniform change over 26 years.