Etihad Airways has launched its dedicated sustainability-focused corporate rewards programme, designed to facilitate and deliver corporate partner sustainability goals through carbon offsetting, sustainable aviation fuel (SAF) investments and green surcharge fares.
Corporate Conscious Choices is designed specifically for organisations committed to reducing emissions and operating sustainably, with rewards and incentives designed to proactively support pro-environmental, social and governance (ESG) initiatives and employee behaviour.
The programme provides benefits across four core sustainability pillars: SAF Investment, Green Surcharges, Corporate Conscious Miles and Carbon Offsets.
“Sustainability has been at the top of Etihad’s agenda as the most significant long-term priority of our business for a long time now; but it is more than just a business priority,” said Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group.
“It’s a social responsibility, as the influence organisations have on society as leaders, helping consumers make sustainable choices in their everyday lives, is a duty and obligation of doing business.
Etihad says the programme has already resonated among corporates, with a number of leading global organisations partnering with them to launch the programme, including CWT, one of the largest business travel management companies globally; and Accenture.
Corporate Conscious Choices has been designed as an open platform that can be adapted to the unique needs of individual corporates, so rewards and incentivisation can be tailored against any of the four core pillars of the programme:
- SAF Investment
- Green Surcharges
- Corporate Conscious Miles
- Carbon Offsets
With governmental pressure for corporates to demonstrate and uphold ESG standards, integrating offset schemes within corporates may raise these corporates scores in ESG indices, and Etihad says it will also work with partners on other ESG initiatives.
Corporate Conscious Choices follows the launch of the Etihad Guest Green Loyalty programme, Conscious Choices and rounds out Etihad’s customer sustainability offering to facilitate and incentivise sustainable travel and lifestyle choices.
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