Etihad is bringing the world’s most iconic cities to its Business Class passengers with new limited-edition amenity kits inspired by popular destinations from the airline’s global network.
Created alongside LUXE City Guides, six colourful new collectable kits are available inflight now. They represent Etihad’s home city, Abu Dhabi as well as London, Madrid, Sydney, Los Angeles and Hong Kong.
Each kit is decorated with patterns and colours which correspond to the showcased city and is accompanied with a LUXE City Guide covering everything passengers need to know about the select destination from hotels, restaurants, spas, bars, boutiques and shopping.
Each bag comes with skincare and grooming products from Scaramouche + Fandango such as facial moisturiser, essential oils, and lip balm.
There’s also socks, eyemasks, a care pack containing cotton pads and earbuds as well as a dental pack and earplugs.
Etihad’s Vice President of Guest Experience, Calum Laming, described the kits as ‘attractive, natural and useful’ and said they match the high standard of the line’s revolutionary new A380 and Boeing 787 cabins.
“These collectable kits also reflect the global nature of our business, while simultaneously highlighting the inspiration, style and unique qualities of our home, Abu Dhabi.”
Calum Laming, Etihad Vice President of Guest Experience
The Abu Dhabi kit uses a unique design pattern inspired by the rich architectural heritage of the Emirate, translated into a style best described as Arabian Modernism. The pattern reflects the Etihad Airways’ brand and colour palette.
Reminiscent of 1960s pop culture, the London kit uses the bold colours of the iconic London Underground map while the Madrid kit features the red and yellow of the Spanish flag in a pattern symbolising the city’s famous annual Carnival.
The initial limited-edition offering will be expanded at a later stage, with new designs and more cities to be launched.
