Etihad's new economy experience shines a light on sustainability

Etihad Airways has unveiled its new Economy class experience, introducing high-quality, design-led products with sustainability and an elevated guest experience front of mind.

Etihad Airways says its new Economy class products have been designed with sustainability and improved guest experience as primary objectives.

The announcement was made on the opening day of the Arabian Travel Market, a trade event for the travel and tourism industry taking place this week in Dubai.

The Economy class experience will be upgraded with new soft furnishings for all guests in Economy, including a 35% larger pillow with a 200 thread-count cotton cover made locally in the UAE.

This is complemented by a soft blanket made from recycled plastic for additional comfort on all flights.

Etihad’s new dining experience features reusable tableware made from recycled high-quality plastic and eliminates the use of single-use plastic.

The tray, serving plates and their lids are part of a closed-loop recycling system. At the end of their lifecycle, they are collected, washed, ground, and reused to make new replacement products.

Etihad is also introducing quality stainless-steel cutlery into the Economy cabin which upgrades the experience and also reduces single-use plastic.

“Etihad is trailblazing when it comes to sustainability in aviation,” said Terry Daly, Executive Director Guest Experience, Brand and Marketing.

“Following extensive research and development through our eco-flights over the past few years, we’re proud to reveal the first in a series of enhancements to our inflight experience.

“Our commitment to sustainability doesn’t come at a compromise to the quality and thoughtfulness behind Etihad’s guest experience, and these innovative new products will further improve our offering.

“We look forward to rolling out this new experience across the fleet towards the latter part of the year,” he concluded.

This new launch follows a notable year for the airline which introduced its new Warner Bros. World™ Abu Dhabi-themed children’s packs across its fleet in February.

This was followed by the unveiling of the new Airbus A350-1000 aircraft which entered into service in March and is the first of five A350-1000’s to join the Etihad fleet this year.

The A350-1000 features Etihad’s new interior cabin design, including the state-of-the-art Economy and Business class seating.

For more information, head to www.etihadaviationgroup.com/sustainability