Singapore Airlines (SIA) is turning one of its grounded A380’s into a pop-up restaurant at Changi that will also offer home-delivered gourmet plane food and behind the scenes tours as part of a series of creative initiatives to keep the spirit of flying alive.
Singapore Airlines has canned the idea of flights to nowhere and instead decided to offset its COVID-misery by selling three avgeek experiences in the coming months: dining aboard a (grounded) Airbus A380, guided tours of its training facilities plus home delivery of “premium” in-flight meals.
All in the name of Discover Your Singapore Airlines experiences.
Ready to dine in the restaurant in sky? (sort of)
Restaurant A380 @Changi offers an exclusive onboard dining experience with SIA’s award-winning service inside the Airbus A380 on October 24 and 25.
Diners aboard the double-decker A380 can choose between different cabin classes and menus designed by international chefs. Customers will be given goodie bags and the airline says those who wear ‘traditional clothing’ to dine will receive additional gifts.
Traditional clothing you say? Tell us more.
Not so mile-high foodie options include their signature international cuisine, as well as the best dishes from their special Peranakan menu that has been designed by acclaimed Singaporean chef Shermay Lee.
Guests can also choose from over 1,000 KrisWorld entertainment options including movies, television shows, and music on demand while they dine.
Just like the real thing!
Maybe first-class dining at home is more your thing?
Think Uber Eats… On steroids.
SIA@Home brings the iconic elements of the Singapore Airlines in-flight experience to the comfort of your own dining room (In Singapore anyway).
Fancy spoiling your significant other? Order a home-dining experience for two, created by SIA’s world-renowned International Culinary Panel chefs and paired with a choice of wine or champagne that has been selected by SIA’s Wine Panel experts.
You’ll also get a welcome video, a First Class or Business Class amenity kit, guides on how to heat and plate the dishes and “a specially curated playlist to recreate the SIA onboard experience.” – whatever that means!
Customers also have the opportunity to bundle in limited edition products such as SIA’s Wedgwood and Narumi dining ware, Lalique crystal glasses, our First Class Lalique sleeper suits and other onboard amenities.
There’s no end to the in-flight dining experience or brownie points on offer from impressing your other half.
SIA@Home will open for orders from 5 October 2020 on KrisShop.com.
What about a behind the scenes tour of Singapore Airlines?
For two weekends only in November, Inside Singapore Airlines is offering punters a chance to go behind the scenes and into the SIA Training Centre with exclusive guided tours, activities, and experiences for all ages.
Travel back in time and journey through 70 years of SIA’s heritage, find out from SIA’s pilots and cabin crew what it takes to fly and serve in the skies, and get a glimpse into a more sustainable future at SIA, from reducing their carbon footprint to our range of waste management measures.
There’s also a range of drool-worthy add ons including a flight simulator experience, junior cabin crew experience, wine appreciation classes and a grooming workshop to learn how to get that trademark SIA polished look.
SIA says The Discover Your Singapore Airlines experiences are the result of a market study and a comprehensive review into their customer’s desires in a post-COVID world.
“There has been a lot of interest in our customer engagement initiatives over the last few weeks, and I would like to thank everyone for their great ideas and suggestions. We are very encouraged by and grateful for the enthusiasm and passion that we have seen. All of us are eagerly looking forward to welcoming you to discover your Singapore Airlines.” SIA Chief Executive Officer Mr Goh Choon Phong.
We’ve already seen other airlines creatively pivoting to stay relevant, with Thai Airways transforming the cafeteria of their Bangkok HQ into an airline-themed restaurant, Qantas’ launching their flights to nowhere and the sell-off of their 747 bar carts and Business and First Class amenities.
More information on the Discover Your Singapore Airlines experiences can be found on the Singapore Airlines website.