Unveiled in the US during March 2015, Virgin Atlantic’s Let It Fly campaign promises to help people discover their perfect vacation destination.

Via an interactive website, people can ‘pack’ a virtual suitcase, before the airline generates a suggested travel destination based on the contents of their luggage.

Participants can select from hundreds of items including apparel, technology and accessories, and are then shown their perfect destination, along with a curated film of live tweets and images from that place. People can then view itineraries, book flights or find out further information.

Virgin Atlantic recommends your perfect trip based on what you pack.

Virgin Atlantic recommends your perfect trip
based on what you pack.

Tap an item to change it or an arrow to change the whole bag.

Tap an item to change it
or an arrow to change the whole bag.

Let it fly – Virgin Atlantic’s new ad 2015

Would you book a holiday destination based on what you would  pack in your suitcase?