First it was John Travolta and now Christopher Walkens – Qantas is slowly making its way through the cast of ‘Hairspray’ to promote its many products and services.
The Flying Kangaroo recruited the ‘timeless’ American actor to put his smooth dance skills to work and promote the benefits of its Qantas Assure Health Insurance.
Released this week, the new campaign features several posters and a quirky one minute and 30 seconds video of Walkens walking, running, doing groceries and using those memorable ‘Hairspray’ moves to educate Qantas Frequent Flyers on how they can earn Qantas Points through Qantas Assure.
For example, Qantas Frequent Flyers who take out a Qantas Assure health insurance policy and use the Qantas Assure App to count their steps could earn up to 70,000 Qantas Points in the first year – enough to fly from Sydney to London.
Oh Wilbur!
Each year depending on the level of cover, members can earn up to 15,000 Qantas Points through the App for staying active, in addition to the points they can already earn from other activities like shopping, flying and using their credit card.
Qantas Assure is also looking at expanding its points system to other forms of activities including swimming, cycling and yoga. The wellness program will also expand to include information on nutrition and offer workout apparel and equipment.
According to Qantas Loyalty CEO, Lesley Grant, around a quarter of the airline’s Frequent Flyer members are already using wearable technology to keep an eye on their health, “so we think the idea of earning points for being active will appeal to a lot of people”.
“We know from trialling the Qantas Assure App that being incentivised to stay fit and healthy is popular among our members.”
Lesley Grant, Qantas Loyalty CEO
“When there are points up for grabs, members have told us they would take the stairs rather than the lift, park a few blocks away from the train station and do an extra lap of the park while walking the dog because they also know it is good for them.
“People can literally walk their way closer to their next flight by taking out Qantas Assure health insurance and earning Qantas Points by staying active. These points can be redeemed on flights as well as thousands of other rewards from hotel stays to products from the Qantas Store.”
Any Qantas Points earned by members through the Qantas Frequent Flyer program can be redeemed for part or all of their initial Qantas Assure health insurance policy premium.
Check out the full ad below:
