Hawaiian Airlines enters a new era with Business Class from Australia

New lounge, new website, new inflight safety video and now new Business Class seats from Australia – welcome to a new era of Hawaiian Airlines.

New lounge, new website, new inflight safety video and now new Business Class seats from Australia – welcome to a new era of Hawaiian Airlines.

The island nation’s national carrier announced an upgrade of its A330s overnight (currently used on trans-Pacific services), to compete with increased competition on flights between Australia and the US.

From second quarter next year, the airline will remove the existing recliner seats in the A330 Business Class and install business seats that convert into fully-flat beds.

HA cabin 2

The seats will be arranged in a 2-2-2 configuration and will give the airline an edge to compete with Jetstar, which currently offers premium business seats on flights to Hawaii.

In Economy, the carrier will add an extra 28 Economy comfort seats which feature a 36-inch seat pitch (five inches more than other economy seats), priority boarding at the gate, complimentary inflight entertainment and a personal power outlet.

HA cabin

To make room for the wider seats without compromising the width of other economy seats, the A330’s capacity will decrease by 16 to 278.

Hawaiian Airlines Chief Executive, Mark Dunkerley, described the changes as a ‘new era of premium service’ for the carrier.

“This new service is going to underscore our mission to be the premier destination carrier.”

Mark Dunkerley, Hawaiian Airlines Chief Executive

HA cabin 3

“It is going to take our signature in-flight hospitality to a new level.”

Prices for Hawaiian Airlines’ Business Class are expected to increase to cover the upgrade, however, Dunkereley believes passengers won’t have an issue paying for extra comfort.

“We expect demand for this [business class] seat, we are convinced it will be best in its class flying in the markets we serve,” he said.

Are you happy to see Hawaiian Airlines add fully-flat Business seats?