Heads up Travel Agents, price comparison site Skyscanner has started selling flights after teaming up with Singapore Airlines on a ‘New Distribution Capability’ agreement.
For those who aren’t aware, New Distribution Capability or NDC was introduced by the International Air Transport Association to address some of the industry’s inventory distribution limitations.
Singapore Airlines decided to adopt NDC to have a more “agile and efficient distribution system” by supplementing the capabilities of third-party channels to match those of their website.
“We are pleased to be unveiling our first NDC connection, with Skyscanner, to provide more convenience to customers making flight bookings.”
Singapore Airlines Senior Vice President Sales & Marketing Campbell Wilson.
“With an NDC Level 3 Certification, we will also be seeking out even more connections with travel partners to improve distribution through SIA’s third-party sales channels,” Campbell Wilson went on to say.
Skyscanner was equally as chuffed to partner with Singapore Airlines.
“We believe our powerful direct booking capability is good for customers who can complete their booking with as little friction as possible, and good for airlines, giving our partners like Singapore Airlines the ability to showcase their up-sell options directly to the booking customer with a fully Singapore Airlines branded checkout flow,” Senior Director Strategic Partnerships at Skyscanner Hugh Aitken said.
Moving forward, Singapore Airlines is planning to develop its NDC capabilities to offer other ancillary services such as seat selection and personalised offers for passengers.
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