Some members of the public have labelled it as “sexist”, “disgusting”, “backwards” and “terrible”, but yet it’s performing better than any other ad campaign released by this travel company.
A Kazakhstani online booking site is making headlines for its newest ad campaign featuring a line up of women wearing nothing but, well actually, nothing.
In a bid to spread word of its “no extras” policy, the video opens with a close up on one of the female model’s mouths. As the camera zooms out, it reveals the woman’s necktie and hat, which resemble that of a flight attendant’s.
As the shot pans out further, six other women appear, each of which remove their hats and place them down low to cover their nether regions while carefully placed writing hides their breasts.
Watch the clip below:
In less than a week, the 30-second clip has received over 700,000 views and some 300 comments from a mix of confused viewers who have dubbed the clip as sexist, and amused watchers that say it sparked their attention.
Among them was Youtuber, ‘Naughtystimpy’ who said he was “honestly not sure wtf service is being offered”, while ‘Ruuku’ believes it was “pretty good” and Twitter user @OfficialRuuku joked that it was the kind of company he/she “can get behind”.
#HeyThatsPrettyGood Now that's a #Airline I can get behind! Booking #Kazakhstan ticket now! Huehuehueh https://t.co/46JBIv1P1g #ChocoTravel
— Ruuku ∩(◣‿◢)∩ (@OfficialRuuku) August 5, 2017
According to an employee of the Chocofamily – parent company of Chocotravel – the video was never intended to be sexist, but rather a way to draw attention “to the problem of high ticket prices”.
“It shows no less than you’d see on the beach or by the pool. Do you attack girls in short skirts or swimsuits?” he told AdWeek.
A day after releasing the clip, Chocotravel published an all-male version of the clip, which as received a seventh of the views and far less criticism despite the group of men wearing only a Captain’s tie around their necks.
Check out the male version below:
