Jetstar crews in Australia, New Zealand and Japan will have a long-overdue glow-up with a brand-new uniform collection designed by Australian fashion label Ginger & Smart’s Co-Founder & Creative Director Genevieve Smart with a touch of signature orange.
The renowned fashion designer worked alongside 40 Jetstar pilots, cabin crew and airport staff over the past 12 months to get the fit just right and complete the final design, which will roll out in late 2024.
More than 5,000 frontline team members in Australia, New Zealand, Japan and Singapore will wear the new JQ uniform collection.
Inspo for the new JQ look
The new palette includes a softer orange complemented by blue; a colour combination inspired by a sunset through an aircraft window.
The Jetstar star print is at the centre of the ‘Stellar’ capsule collection of pieces along with the more tailored ‘Horizon’ wardrobe.
Major changes include the new pilot uniform switching from a traditional black to blue with stylish cuts, new epaulettes and a neck scarf option.
The cabin and airport uniforms offer a range of options, including blazers in blue and orange, a shirt dress, tailored skirts, tapered-fit trousers, polos and overcoats.
Ms Smart said the looks were intended to feel like pieces travellers would pack for a holiday, “whether it’s a linen jacket and cotton chinos, a shirt dress or a smart polo”.
“Embarking on the creative journey to design uniforms for Jetstar was a fabulous adventure that began with a deep dive into the airline’s vision and core themes of fun, unity, holidays and affordable travel.”
A new era for Jetstar’s 20th anniversary
Jetstar Group CEO Stephanie Tully said the uniform represents the beginning of a new era for the airline, its people and its customers as the LCC celebrates 20 years in May 2024.
“We’ve listened to our people and together we wanted to create a uniform that reflects how far we have come as we move into our third decade of operation,” she said.
“With the help of Genevieve Smart, the newly designed collection caters to everyone and gives our crew more freedom to choose what they would like to wear.”
Jetstar’s current uniform will be sustainably disposed of in partnership with BlockTexx, using recycling technology to turn textiles into raw materials to create new products.
For more info, head to jetstar.com
