Entrepreneur Sir Richard Branson made ‘corporate history’ this week with actor and producer Ryan Reynolds by announcing the merger of Virgin Atlantic and Reyolds’ Aviation American Gin.
Well, that’s not true, but that’s certainly what Ryan Reynolds wishes were happening to “maximise shareholder value”.
What’s actually occurring in this random union of famous faces is a partnership between the two brands that’ll see Aviation American Gin exclusively provide Virgin Atlantic with alcohol.
The award-winning spirit will be served on the airline’s planes as well as its Clubhouses.
Also as part of the partnership, Sir Richard Branson and Ryan Reynolds will appear together in co-branded digital content. Similar to this video, in which they discuss the new arrangement in a completely non-dramatised way…
Virgin Group Founder, Sir Richard Branson, said he’s delighted with the partnership and thinks the spirit will be perfect on Virgin Atlantic flights.
Ryan Reynolds agreed, saying that it was an “honour” to be chosen as the gin of choice for “such an iconic and quintessentially British brand”. He’s also super excited because he’s a “huge fan” of Sir Richard Branson.
“We look forward to serving Virgin Atlantic guests for years to come and, on a personal note, Sir Richard has promised to teach me the difference between revenue and profit, so I am beyond excited.”
Ryan Reynolds, Aviation American Gin Owner
To celebrate the partnership, a selection of lucky passengers on board Virgin Atlantic flights on the 30 September will get a special mixology experience hosted by bartenders from some of the world’s best bars, from The Dead Rabbit in New York to Smugglers Cove in San Francisco.
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- READ: Two Virgins come together for codeshare services
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Will you order some Reynolds Gin on your next flight?
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