Cathay Pacific is now going by the single moniker ‘Cathay’ for its global master brand and retaining ‘Cathay Pacific’ for its airline. The Hong Kong carrier launched its new premium travel lifestyle brand with the first global campaign in three years.
Cathay’s ‘Feels Good To Move’ campaign highlights the airline’s evolution into a premium travel lifestyle brand consisting of flights, holidays, shopping, dining, wellness and spending.
Under the master brand, the loyalty program will use Asia Miles as currency to earn and redeem across pillars.
Rolling out in 23 markets, the global campaign coincides with the airline’s 77 years of operation and “a drive to connect the world and its people”, CEO Ronald Lam said.
“Our evolution into Cathay marks an exciting new chapter in our history and reflects our renewed focus on the customer and our determination to fulfil our vision of becoming one of the world’s greatest service brands,” he said.
New campaign, new brand
The ‘Feels Good To Move’ campaign celebrates the master brand rollout globally and “its purpose to move people forward in life”.
GM of Brand, Insights & Marketing Communications Edward Bell said: “This campaign goes straight to the heart of why Cathay exists as a premium travel lifestyle brand – a brand that aims to enable us to live the premium travel lifestyle, every day.”
“Since our beginnings, Cathay has always been about forward progress. Restlessness is in our DNA. This campaign is a celebration of how good it feels to move.”
Advisors, find out more about Cathay Pacific’s new Economy fares and win a Hong Kong famil spot.
Find out more at cathay.com/au
