Qantas is trading in its current threads for a brand-new look, launching its first uniform redesign in over a decade. Will the next generation of Qantas style be sleek and modern, classically tailored, or a bold new take on aviation fashion?
With a historic fleet renewal program underway and Project Sunrise on the horizon, Qantas is reimagining how it presents itself to the world. And that starts with what its 17,500-strong uniformed workforce will be wearing. The airline is now on the hunt for a new Australian designer to craft a look that embodies Qantas’ evolution.
Power suits or practical chic? What could the new Qantas uniform look like?
Qantas Group CEO Vanessa Hudson says the redesign is about more than aesthetics—it’s about marking a new chapter for the airline and its people.
“We have ambitious plans for the future, and transforming the way we reflect the brand is critical to that,” she said.
“Our uniform represents the Qantas spirit all over the world.
“With a vast and growing international and domestic network, a historic fleet renewal program underway and the final frontier of global aviation just around the corner, it’s time to define a new look for our people that reflects where we are heading.”
Acknowledging the strong connection Qantas employees have with their uniforms, Hudson emphasised that staff will play a central role in shaping the design. A survey of uniformed employees begins today, allowing them to share insights on what they need from their next look.
Who will be the next fashion heavyweight to take on Qantas?
Over its 105-year history, Qantas uniforms have been a reflection of both the times and the brand’s evolution. The current uniform, designed by Martin Grant, has been a staple since 2013. Before that, fashion heavyweights like Peter Morrissey, Yves Saint Laurent, George Gross & Harry Who, and Emilio Pucci have left their mark on Qantas’ aesthetic.
While the new designer hasn’t been chosen yet, Qantas has confirmed it will invite multiple Australian designers to pitch their vision before announcing the next creative mind behind the uniform in the coming months. So, who could be in the running?
Possible contenders for the new Qantas uniform
We took to AI to dream up possible Qantas uniforms as reimagined by top Aussie designers.
Dion Lee – Modern, architectural tailoring; has experience designing for the Australian Olympic team.
Camilla and Marc – Sleek, sophisticated tailoring that could work well for aviation professionals.
Zimmermann – Probably a wildcard choice for uniforms, but pretty.
Christopher Esber – Minimalist with a futuristic edge, could be a modern and functional choice.
Bianca Spender – Elegant, refined tailoring that could blend style with practicality.
P.E Nation – Athleisure-driven, could give a sportier, more relaxed edge to Qantas’ aesthetic.
Aje – A balance of structure and contemporary style, bringing a fresh take to Qantas’ uniform.
Camilla Franks – Known for her vibrant, free-flowing designs and resort-inspired luxury, Camilla Franks has built an empire on bold prints and statement pieces. While not the most obvious choice for aviation wear, her signature aesthetic could bring a flamboyant and unconventional twist to Qantas’ next uniform?
With so many top-tier Australian designers available, Qantas’ next uniform could go in any direction—classic, modern, bold, or minimalist.
High-flying fashion meets function
The uniform redesign is part of Qantas’ significant investment in its future. Alongside its refreshed branding, the airline is set to welcome more than 100 new aircraft across the Qantas Group over the next decade, ensuring that both its fleet and its people reflect its forward-thinking approach.
For now, all eyes will be on which designer will take up the challenge of shaping the next era of Qantas style—one that balances legacy, innovation, and the practical needs of those who wear it every day.
