Qatar Airways is sending out the message that it has connections pretty much anywhere around the world in its newest global brand campaign.
Revealed at a press conference in New York, the campaign titled ‘Going Places Together’, takes a new and fresh direction for the carrier by focusing on the new theme of achieving things together whether for work, family or adventure.
Running for one minute and ten seconds, the clip showcases Qatar’s wide network, its aircraft, service and its appeal to people from all walks of life and all travel markets, whether it be families, couples, culture enthusiasts, sports or business.
Blending aspirational images with an inspiring script, Chief Executive, Mr. Akbar Al Baker, said the carrier is aiming to entice more people to embark on a personal journey, explore new places and meet new people with the ailrine.
“Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions.”
Mr. Akbar Al Baker, Qatar Chief Executive
The ‘Going Places Together’ television campaign will be supported by a print run in major platforms such as Times Square Billboards, New York Times, Financial Times, CNN, Qatar TV, Gulf Times and more.
Check out the new video below.
