Things appear to be turning around over at Italy’s financially rocky flag carrier, Alitalia, which this week made headlines for unveiling sleek new cabin crew uniforms.

The new navy blue collection made its debut at Milan Men’s Fashion Week on Tuesday, a little more than a year after Alitalia went into administration.

Strutting down Designer Alberta Ferretti’s Limited Edition Show were feminine navy blue dresses, skirts and pant suits topped off with green and red stripes, cuffs, gold buttons, red ties, scarves and leather gloves.


Creator of the new look, Alberta Ferretti said she designed the outfit based on staff feedback from previous uniforms, which were criticised for being uncomfortable when they were introduced two years earlier by Etihad, Alitalia’s former shareholder.

“I wanted sober lines and for Italian elegance to travel around the world.”

Alberta Ferretti, Designer


The airline’s Chief Commercial Officer, Fabio Lazzerini, commented on the uniform change, saying that it’s part of satisfying employees while changing the airline’s image.

Holidaymakers can expect to see Alitalia staff sporting the new look from September this year.


In other airline news, the carrier also recently re-opened its lounge Rome Fiumicino Airport after a major renovation. The pre-flight premium space called ‘Casa Alitalia’ is now located at the gateway’s new ‘E’ area and has some 1,000-square metres for Business and First Class flyers to relax.


READ: Etihad flies Rome-Abu Dhabi service

READ: Flights continue as airline files for administration

READ: Virgin Australia connects Aussies to Italy with new partner

What are your thoughts on the new uniform?