Qantas is bringing its staff to the forefront in a new advertising campaign, which showcases the various roles and people that make up the Flying Kangaroo.
The new Qantas ad series follows on from the ‘Feels Like Home‘ Brand campaign and features a Qantas pilot, engineer, ground handler and a lounge host.
Videos will be progressively rolled out with each staff member explaining in their own words why they love their job and their personal passions.
One of the first Qantas employee videos centres around Rachel Bacon, a Qantas Engineer based in Brisbane.
In addition to explaining her role with the carrier, Bacon discusses her roots in aviation, which can be traced back to when she was a child growing up near an airport.
“Whenever you see a red tail you just know that that’s one of yours and in the larger picture you know you’re part of something greater than yourself.”
Rachel Bacon, Qantas Engineer
“Knowing that the work that I’ve done that all those hundreds of people make it back to their loved ones safely.”
The ads will run across digital, print, social and in-terminal advertisements. There’ll also be an accompanying series of videos, to be screened in cinemas, on Qantas social channels.
Customers can also enter a competition as part of the campaign to win one of four Qantas experiences including a Scenic flight over Brisbane, a 3 piece Qantas luggage set, a Rockpool dinner for two or the chance to fly a plane virtually in the Qantas Flight Simulator. Click here to find out more.
Rachel’s story
https://youtu.be/SD3tKhZKeb4
Jennifer’s story
George’s story
https://youtu.be/WnoMFFdqWMI
Egon’s story
https://youtu.be/9g1Tivb0rxw
