SWISS has presented its first aircraft to be equipped with its new Premium Economy Class at Zurich Airport, in a move the airline says will further strengthen its positioning as a premium air carrier.
Swiss International Air Lines (SWISS) presented its first aircraft to be equipped with its new Premium Economy Class at Zurich Airport on Thursday.
The airline says the new class of travel complements its existing Economy, Business and First Class products. With the Premium Economy Class, travellers will enjoy greater privacy and enhanced inflight comfort.
SWISS’ new Premium Economy Class will be gradually installed on all 12 of the airline’s Boeing 777-300ER long-haul aircraft and is already bookable on all sales channels.
The aircraft, Boeing 777-300ER registration HB-JNH, will be deployed on SWISS’s Zurich-Miami services from the beginning of March onwards.
“Our SWISS Premium Economy Class is a top-quality standout product against our international competitors,” says SWISS Chief Commercial Officer (CCO) Tamur Goudarzi Pour.
“And I am delighted that we can now offer our customers this new best-in-class air travel experience.
“Our Premium Economy Class should be especially appealing to travellers who have flown Economy Class to date and would like to enhance their inflight comfort and convenience.
“So it also helps us strengthen our premium-carrier positioning in the growing leisure travel market.”
After Miami, the next SWISS destinations to be served with SWISS Premium Economy-equipped aircraft will be San Francisco on the US West Coast from mid-April and São Paulo in Brazil from the end of April.
Premium Economy will be available on all of SWISS’s Boeing 777-300ER routes from the end of May onwards.
During the introductory phase for the new class of travel, customers will be offered for-a-fee upgrades to SWISS Premium Economy if it is available on their flight, either when they check in or at the departure gate.
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