Qatar Airways wants you “dance dream and be happy” as you watch the airline’s first ever World Cup campaign. Their vibrant new commercial has just been released following a new sponsorship deal with FIFA, crowing the carrier the official partner of FIFA until 2022.
Qatar Airways now has marketing and branding rights at the 2018 FIFA World Cup Russia and the 2022 World Cup Qatar.
They’ve used this power to create their inaugural World Cup campaign which comes in the form of a musical style commercial featuring TV star Nicole Scherzinger singing ‘Dancing in the Streets’.
The airline believes the campaign captures the sense of fun and excitement around The World Cup. Take a look at the brand new clip for yourself below.
Are you dancing in your seat (or even out on the street) now? Qatar Airways hopes so!
The World Cup is set to bring fans from all over the world together in Russia this summer, and Qatar wants this new anthem to unite people like never before.
“Our latest commercial expresses our excitement in being part of the 2018 FIFA World Cup Russia, one of the most anticipated events on the global sports calendar.”
Qatar Airways Group Chief Executive, Akbar Al Baker
“And we are delighted to have partnered with the extremely talented Nicole Scherzinger on this commercial. Nicole’s voice truly conveys the excitement we all feel in the run-up to the FIFA 2018 World Cup Russia and captures our own enthusiasm about sports, as well as the power of an event like this in bringing people together,” he said.
Like millions of fans around the world, Qatar is getting ready for the best summer of football ever and they want fans to feel the fun-filled vibe with them in the run-up to the World Cup.
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