Two of Australia’s largest and most popular loyalty programs, flybuys and Velocity Frequent Flyer, today announced an Australian-first partnership that will open up brand new travel opportunities for shoppers.
From today, members of flybuys and Virgin Australia’s loyalty program Velocity Frequent Flyer can link their memberships enabling them to transfer their flybuys points to Velocity Frequent Flyer Points and earn Status Credits with Velocity Frequent Flyer when shopping at Coles, Coles Online, Liquorland or First Choice Liquor by presenting their flybuys card.
Coles is the first and only Australian retailer to allow its loyalty members to earn airline Status Credits with an Australian frequent flyer program when making grocery and liquor purchases.
Velocity Frequent Flyer becomes the first Australian frequent flyer program to allow members to earn Status Credits with a supermarket partner.
This gives Velocity members who link their membership to flybuys an opportunity to move through the Velocity status tiers faster to receive eligible benefits like lounge access, priority boarding and extra baggage.
“We are thrilled to be partnering with Velocity Frequent Flyer to help our flybuys members fly faster by simply transferring their flybuys points to Velocity Frequent Flyer Points to redeem for a flight.
Adam Story, General Manager, flybuys
Right now, flybuys members have enough points to transfer to Velocity Frequent Flyer and redeem millions of flights with Virgin Australia. We’ve made the process very simple – link your memberships on our website and transfer points. If you’re not already a member, it’s free to join both flybuys and Velocity,” Mr Story said.
Velocity Frequent Flyer CEO Karl Schuster said: “We are delighted to partner with flybuys to offer the most compelling proposition between an Australian frequent flyer program and a supermarket group.This is the only way a Velocity member can earn Status Credits outside of flying”.
To celebrate the launch flybuys members can receive 15 per cent bonus Velocity Points when transferring flybuys points into Velocity Frequent Flyer Points.
To find out more, and for full terms and conditions, visit www.flybuys.com.au/velocity
