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Virgin Australia's new partnership flies towards more charters

Virgin Australia has entered a charter partnership with Alliance Aviation Services to leverage on each others strengths and increase their respective charter businesses.

Virgin Australia has entered a charter partnership with Alliance Aviation Services to leverage on each others strengths and increase their respective charter businesses.

Announced this morning, Virgin will work with the airline to coordinate their networks and jointly grow their charter operations.

Additionally, they’ll align their products, service offerings and technical expertise to develop what Virgin described as a “compelling customer proposition”. Plus the agreement will see the pair jointly provide and procure services for each other on a preferential basis.

Virgin expects that with the support of Alliance Aviation Service, it will be able to better compete in the Australian FIFO market.

Virgin Australia planes

Alliance’s Managing Director, Scott McMillan, said he sees a “great deal in logic” working with Virgin Australia to develop charter operations.

“We look forward to partnering with Virgin Australia to leverage the operational and commercial expertise of our respective businesses.”

Scott McMillan, Alliance Managing Director

Virgin’s CEO concurred, saying it will enable both companies to develop and grow their competitive position.

“We look forward to collaborating with Alliance to further build a competitive, efficient and sustainable charter business.”

John Borghetti, Virgin Australia CEO

What are your thoughts on the agreement?