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Virgin revamps online check-in

Virgin Australia has enhanced its online check-in system for domestic flights, giving customers more information and control over their booking when checking-in via smart phone, tablet or computer.

Virgin Australia has enhanced its online check-in system for domestic flights, giving customers more information and control over their booking when checking-in via smart phone, tablet or computer.

Developed to integrate functionality with the SabreSonic booking and check-in system, it now offers a simplified design, more functionality and tailored destination information including weather and tourism sights.

Virgin Australia customers can now experience the same check-in system regardless what device is used – desktop, tablet or mobile phone.

The streamlined process also reduces the number of steps required to process bookings, and for the first time, will generate an SMS or email boarding pass.

Passengers will also be able to purchase extra leg-room online during the check-in process. Group bookings will also be simplified with new functionality enabling the group leader to check-in entire groups before arriving at the airport.

“Up to 20,000 of our customers check-in online each day and we see consistent growth across all of our online check-in channels each month,” Virgin Australia Chief Commercial Officer Judith Crompton said.

“We know that remote check-in functionality is an extremely important feature and this latest innovation delivers a better experience and increased choice for customers, with an intuitive interface and a range of options to aid their journey”, Ms Crompton said.

Virgin Australia was the first airline in Australia to offer boarding passes through iPhones and Android devices and is the only airline in the Asia Pacific region to offer Google Now boarding passes.

Do you think all airlines should have easier online check-in systems?