The return of the iconic kangaroo route from Sydney to London via Singapore this month has seen Qantas ink a new $5 million partnership with Singapore Tourism Board and Changi Airport Group.
The three-year Memorandum of Understanding will see all parties work together on a series of joint marketing campaigns in Australia, the United Kingdom and Southeast Asia to promote travel on Qantas services via Singapore.
Qantas Group CEO Alan Joyce said the partnership is aimed at boosting the number of people travelling through Singapore from key markets in Australia and the UK.
“Singapore is Qantas’ largest hub outside of Australia, carrying more than 20 per cent of our wide body fleet. It is a cornerstone city in our international network strategy and plays an important role in our ability to respond to the incredible growth we are seeing in travellers from Asia.
Qantas Group CEO Alan Joyce.
“The deal will allow Qantas to better leverage our powerful partner network in the region, which includes three Jetstar branded carrier that connects to our flights through Changi, providing more destinations for more customers,” he said.
From April 2018, Qantas will operate over 50 return services in to and out of Changi Airport each week, making it one of the largest foreign airlines to operate out of the Singapore airport.
STB’s Chief Executive Lionel Yeo said that the partnership presented an opportunity to drive more visitor arrivals to Singapore and raise its profile as a quality destination through joint marketing efforts.
“The addition of more Qantas services, especially the return of the iconic Kangaroo Route, is set to draw even more visitors from the two countries,” he said.
“This new partnership builds on STB’s approach of cultivating strategic partnerships with airlines and industry partners to promote Singapore, grow visitor arrivals and achieve tourism success.”
London is Changi’s busiest long-haul destination and with Qantas’ new flights, Changi will offer a total of 53 weekly services between Singapore and London.
Changi Airport is also the most connected international airport in Australia, both in terms of the number of city links and weekly seats available.
Qantas has been flying to Singapore for more than 80 years and it is one of the longest serving airlines to operate at Changi.
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