You saw it on KarryOn, The Daily Mail, Facebook, Twitter and your friend probably Whatsapp’d it to you – Air New Zealand’s new safety video was EVERYWHERE yesterday.

The five-minute clip featuring elements from the hit 90s sci-fi film ‘Men in Black’, almost gave Kim Kardashian a run for her money in ‘breaking the internet’.

The clip received close to four million views worldwide in 24 hours, making it the biggest launch day of an Air New Zealand safety video ever.

No wait, maybe even the biggest launch day for a safety video full stop.


As well as showcasing the importance of inflight safety, the video has done wonders for Air New Zealand’s brand awareness, especially in the US market where the airline plans to fly for the first time in December this year.

Air New Zealand’s Head of Global Brand Development, Jodi Williams, believes the latest video is the carrier’s best safety clip yet, but admits to being surprised by how ‘quickly it’s taken off’.

“By putting effort into making safety videos people want to watch we are helping to ensure our customers really engage with the important safety messages portrayed while at the same time receiving global attention for our brand and for New Zealand on a scale that simply wouldn’t be possible through traditional marketing channels.”

Jodi Williams, Air New Zealand Head of Global Brand Development

Air New Zealand safety video

The latest safety video features several high profile All Blacks and their coach Steve Hanson, with cameo appearances from some international rugby greats.

Kiwi Musician Stan Walker and All Black Israel Dagg provide the vocals while American actor Rip Torn adds to the Men in Black authenticity in his role as Chief of the Men in Black.

Collectively, the airline’s safety videos have been viewed more than 53 million times online.

What did you think of the new video?