Thailand was among the first countries in Asia to reopen for foreign arrivals, and it is seeing a slow recovery, including new hotels touting longer stays for individual travellers.
In the first 10 months of 2021, Thailand saw 106,117 foreign tourists, a drop from 6.7 million in 2020. Before the pandemic, Thailand saw about 40 million visitors a year.
Hospitality firms like Asset World Corporation Pcl, which opened its 19th property this month, saw the majority of its bookings come from Western countries and the Middle East.
“About 70% of total bookings came from Europe, including Germany, UK, Scandinavian countries, followed by the U.S., Middle East, and Asia,” chief executive Wallapa Traisorat told Reuters, adding that domestic travel helped.
“For November, we should see 30% occupancy, and in the fourth quarter we hope to see better momentum from the reopening.”
Thailand, one of the region’s most popular destinations, is heavily dependent on tourism. In 2019, 40 million arrivals spent 1.91 trillion baht ($79.8 billion).
Centara Hotels and Resorts is moving ahead with plans to open a 1.1 billion baht hotel on the island of Samui in December.
Initially, the property expects most guests to be locals on longer stays, said Centara Hotels chief financial officer Gun Srisompong.
“Demand patterns have changed. Individual travellers on longer stays and ‘workations’ need more personalisation,” Srisompong said.
Thailand expects only 200,000 foreign tourists this year, and 5 million in 2022.
Thinner crowds and discounts made for a more pleasant experience, said German tourist Markus Klarer.
“It’s a good time to come back to Thailand again,” Klarer said.
Despite the reopening, some businesses said COVID rules still made some things hard.
“Tourists are not fully confident and still confused with government regulations,” said Chitchai Senwong, a restaurant manager in Bangkok, citing a government rule that prohibits alcohol consumption after 9 p.m.
Earlier this month, Thai authorities announced that they will reopen the famous Maya Bay beach – made famous by the 2000 film “The Beach” starring Leonardo DiCaprio – from January 2022, nearly three years it was shut down in 2018 due to environmental damage caused by mass tourism.
Maya Bay, Beach in Ko Phi Phi, situated between Thailand’s Krabi province and the Phuket island, is one of the most popular tourist destinations in the country, and visitor numbers will be limited to prevent damage to the corals and natural habitat restored during the closure.
- Hong Kong cuts hotel quarantine to 3 days for inbound travellers
- On the radar: Win a trip to the Adventure Together conference + commission incentive
- Be there for the big celebration: NTIA22 Award tickets now on sale
- Movers + Shakers: Kirsty Blows starts as new Rail Online GM
- Snow sale! Special intro rates on new Club Med Japan resort
Share this story