The Empire State Building has just unveiled the second phase opening of its top-to-bottom reimagined Observatory Experience.

Soaring 1,454 ft above Midtown Manhattan, the Empire State Building boasts an unforgettable 360° view of New York City. It has been dubbed the ‘World’s Most Famous Building’ and now offers a museum that doesn’t sleep.

Read on for more info:


What exactly is the new experience?

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The $165 million project presents the only museum in New York City that is open seven days a week from 8.00am to 2.00am, leaving travellers with absolutely no excuse not to visit whilst exploring NYC.

Located on the second floor of the international icon, the 10,000 sq. ft galleries invite guests on a journey from the building’s construction to its current place in pop culture.

Karry On - Empire State

The new galleries feature immersive and interactive exhibits that fulfil the desire of today’s modern traveller. Already named the ‘most Instagrammed U.S. landmark’, these captivating experiences mean even more live IG coverage!

The galleries through which visitors travel to on their way to experience the Observatory deck, include King Kong, Celebrity faces, the evolution of the Otis Elevator, construction of the ESB, opening day in 1930 and more.

“While the views from the 86th Floor Observatory are world-famous, the Empire State Building has a rich history filled with exciting events and innovative projects that we are now able to share via our new second-floor exhibits.”

Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust


When is it open?

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Now! This immersive experience opened to the public on 29 July 2019.

Click here to find out more.