Latest News

Share this article

Bunnik Tours gets a glow-up: Fresh look, same family-run heart

After 30 years of small-group touring, Bunnik Tours has given itself a birthday present: a sleek new brand identity that stays true to its family-run roots while looking sharp for the next generation of travellers.

After 30 years of small-group touring, Bunnik Tours has given itself a birthday present: a sleek new brand identity that stays true to its family-run roots while looking sharp for the next generation of travellers.

The refresh isn’t just about pretty logos and polished fonts (though they’ve got those too). It’s a bold statement: ‘It’s who you go with.’ Because, let’s face it, an epic trip is about more than just ticking off landmarks—it’s about the people who make the journey unforgettable.

What’s changed?

The first thing you’ll notice? The new logo now features the tagline ‘Family-run since forever’, doubling down on what has long defined Bunnik Tours—its family-run heritage, customer focus, and commitment to immersive travel experiences.

IMG 2025 01 31 133702

Joint-CEO Dennis Bunnik says the refresh is about celebrating where the company has been while setting the stage for its future.

“This isn’t just a business to us – it’s our name, our passion and our legacy. Travel is deeply personal, and we’ve always believed it’s the people you travel with who make a journey truly unforgettable.”

The ‘Bunnik hug’ and other fresh touches

Ever wanted a hug from a tour company? Well, now you’ve got one. The ‘Bunnik hug’—a newly introduced visual element inspired by the company’s logo—encapsulates their hands-on, human-first approach.

this image features the 'Bunnik hug,' a symbol of the personal and immersive travel experiences that define Bunnik Tours.
This image features the ‘Bunnik hug,’ a symbol of the personal and immersive travel experiences that define Bunnik Tours.

And if you’ve ever wondered who takes those drool-worthy travel snaps in their brochures, here’s your answer: Bunnik does. Every destination photo now comes from tour directors, staff, and customers themselves, giving the brand an extra layer of authenticity.

Town Square Founder Danielle Moeller, who led the rebrand, says it was all about capturing the magic behind Bunnik’s approach.

This image showcases the 'Bunnik hug,' part of Bunnik Tours' refreshed identity that highlights the connections between travellers, guides, and the incredible places they visit.
This image showcases the ‘Bunnik hug,’ part of Bunnik Tours’ refreshed identity that highlights the connections between travellers, guides, and the incredible places they visit.

“We were inspired by their hands-on approach and their commitment to delivering unforgettable experiences for travellers,” Ms Moeller said. “The new brand identity is about more than destinations; it’s about the connections and stories that make travel memorable.”

Not just a facelift

This isn’t change for the sake of change. The new identity was shaped by input from 500 past Bunnik Tours customers, ensuring it reflects what travellers love most about the brand. Expect to see the refreshed look roll out across print, digital, social, and even radio as Bunnik kicks off its milestone year in style.

For a company that’s spent 30 years proving small-group touring isn’t just about where you go but who you go with, this rebrand feels less like a change—but a natural progression.